What the Obama crowd is doing here has nothing to do with organizing. What they call “organizing” is public relations, marketing. What they call “action” is selling. Linking organizing and action with marketing and selling is an attempt to mystify and in some fashion ennoble what is other wise mere advertising.
This may not matter much given the low profile and relatively small amounts of money committed to “Organizing for Action” in an advertising mode, but it does point to a deeper duplicity in the Obama modus operandi worth considering.
Years ago, in a seminar in Texas, one of America’s leading African-American intellectuals, when asked about then candidate Obama’s much touted community organizing experience, dismissed it as “resume padding” - part of the construction of a misleading story for public consumption designed to advance a political career.
Organizing for Action seems cast in the same mold.